The Business Aspect

Direct mail is a great solution for growing your practice

Direct Mail Marketing Is Focused Advertising


Understand The Potential

Many attorneys feel that mail marketing is expensive and is not worth the overhead associated with it. They cannot be further from the truth. Unfortunately many criminal defense attorneys do not understand the potential that direct mail marketing has, and more importantly that a tiny investment can return massive profits.


The Logic

Understanding the business logic of mail marketing is extremely important. For instance, a TV advertisement can cost many thousands of dollars for just a short period of air time. Mail marketing on the other hand can cost a few hundred dollars a month, and can be used indefinitely. In addition to only cost a few hundred dollars a month, direct mail marketing targets prospects who immediately need your service.

Expecting the phone to ring without advertising is a big mistake for defense attorneys especially when new to the game. Putting a website on the internet or attempting SEO takes time to fruit. Direct mail marketing takes your presence directly to the individuals you want to meet.

Creating a website, maintaining the website and doing SEO on your website can take time and lots of money. TV advertisements can cost an extreme amount of money and may return minimal profits. Radio ads and advertising with Google Adwords can be expensive as well. All of these methods cost a lot of money and do not offer such a refined targeted approach that direct mail marketing does.


Keep Your Costs Low

Lawfirms and sole practitioners can easily reduce and at the same time keep their cost per client acquisition low. The way to do it is easy: sign more clients! Of course that is an easy answer. If you could simply sign more clients with the snap of a finger then advertising wouldn't be necessary. Unfortunately it isn't that easy.

Here's an example: Let's say 'Attorney A' is spending $5000 a month on advertising and signs only 5 clients as a direct result. Each client ends up costing $1000 to obtain. 'Attorney A' will still make a profit but not as good of a profit as possible.

There are two ways to reduce the cost per acquisition: You can spend less per month on advertising, or you could spend more on advertising using a different advertising method.


Diversify Your Advertising

Now let's introduce something new into the equation: Let's say 'Attorney A' spends $500 more into his advertising budget, and signs an additional 5 clients. He is now spending $5,500 and obtaining 10 clients for a new cost per client acquisition of $550. A 50% decrease in cost per client acquisition with only a 10% increase in advertising spending. Spending an additional $500 ends up saving 'Attorney A' roughly $5,000.

How is this possible? Simply increase your advertising by a small fraction and spend the increase with a different advertising service. Legal Grab will give you the ability to sign more clients at a fraction of the cost.

The extraordinary success that our clients have had ensures that spending the fraction extra by joining Legal Grab will significantly lower your cost per client acquisition. Legal Grab charges much less than $500 a month, which will decrease your cost per client even more.


Have An Open Mind

Keeping an open mind and at least giving direct mail marketing a try is extremely important. Even though direct mail marketing may seem archaic and out of date, that cannot be further from the truth. Direct mail marketing can be the biggest money maker for a criminal defense attorney.

Our Arrest Data

Arrest Data

Collection, verification and display:

All arrest data that we provide is collected by us directly from each individual arresting county. The arrest data is straight from the source. Our in house data collection ensures that the arrest data is timely and accurate.
Once we gather the arrest data we clean all individual arrestee addresses and verify they are deliverable. This virtually guarantees no returned mail. Postage discounts are also available, ask us how. Read more
Once the data is collected, cleaned and verified we provide it to you via the web app. The web app does not require any software to download. Access the arrest records anywhere. Read more

Arresting Counties

Arrestee Info

The data provided for each arrestee:

Full Name: The arrestees first and last name.

Address: The arrestees full residential address.

Age: The arrestees age.

Arrest Date: The date the arrestee was booked. more

Arresting County: The arresting county. more

Charge(s): The arrestees charge or charges. more

Sex: The arrestees gender. more

Race: The arrestees ethnicity. more

ZIP-AGI: The arrestees ZIP code adjusted gross income. more

Arrest Lists & Maps

arrests added to our system in the past 3 days

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

DUI arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

Assault/Battery arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

 NVDL/DWLS arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

Drug arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

arrests added to our system in the past 3 days

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

DUI arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

Assault/Battery arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

 NVDL/DWLS arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

Drug arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

arrests added to our system in the past 3 days

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

DUI arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

Assault/Battery arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

 NVDL/DWLS arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

Drug arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2