Return On Investment Over 3000%

Direct mail marketing can provide a huge ROI

The ROI With Direct Mail Can Be Over 3,000%


Defense Attorneys Have A Huge Advantage

The ROI (return on investment) for criminal defense attorneys using direct mail marketing is huge. When compared to almost all other industries, criminal defense attorneys have a significant advantage.

The decision to use direct mail marketing is made using the break-even analysis. In other words, how many sign ups would you need to break even on your costs for the direct mail marketing campaign. With criminal defense attorneys landing just one case from a month of direct mail marketing will cover the costs and then some.


A Simple Example

Let's do an example direct mail campaign: If it costs you $500 a month to mail to 500 potential clients, what would your break-even sign up percentage be? If an average sign up brings $1500, then a fraction of a signup will cover the $500 costs, 0.33 signups to be exact. You cannot have .33 signups, because a signup cannot be less than one.

Another figure some consider to be the norm is the success rate of a direct mail marketing campaign. The average success rate of a direct mail marketing campaign is 2%. This means that you should expect to receive 2 signups out of every 100 mailers you send. Even though 2% may seem low, the results of a 2% signup rate speaks volumes.

Let's delve deeper into the campaign example from above. It will cost you $500 a month to mail to 500 clients. You will only receive a 2% signup rate out of the 500 clients you direct mail marketed to. This may seem low, but in actuality you are signing 10 clients. If the average signup brings $1500, then you grossed $15,000 on your $500 investment.

The $500 direct mail campaign yielded earnings of $15,000. The ROI is 3000%, meaning for every $1.00 you invest you make $30.00 in return.


Conservative Estimates

Also, please consider the extremely conservative numbers we used in our calculation. A $1500 average signup, 2% signup rate and $500 to mail to 500 people, are extremely low. In reality you will charge more than $1500 per client, you will sign more than 2% of the clients mailed and you will be able to send to more than 500 people for $500.


It's A No-Brainer

So what do all of these numbers and calculations mean for criminal defense attorneys? It means every criminal defense attorney should be direct mail marketing. The ROI for criminal defense attorneys is extraordinarily high when compared to other industries. Simply put, you sign one case and you make a lot.

Criminal defense attorneys are not offering $10 pizza coupons, they are selling $1500 worth of their time for person. If Papa Johns could make $1500 off of one person responding to their mailer, they would decimate the rain forest with the amount of mailers they would send.


It Get's Better

Here is the icing on the cake: With Legal Grab you can strategically select who you want to mail to, saving money on postage and increasing your signup rate. You can narrow down your prospects based on arrest charge, ZIP AGI, and much more. If you are a criminal defense attorney then you need to do a Free Demo to see exactly how Legal Grab works.

If you use Legal Grab you will be amazed at the results!

Our Arrest Data

Arrest Data

Collection, verification and display:

All arrest data that we provide is collected by us directly from each individual arresting county. The arrest data is straight from the source. Our in house data collection ensures that the arrest data is timely and accurate.
Once we gather the arrest data we clean all individual arrestee addresses and verify they are deliverable. This virtually guarantees no returned mail. Postage discounts are also available, ask us how. Read more
Once the data is collected, cleaned and verified we provide it to you via the web app. The web app does not require any software to download. Access the arrest records anywhere. Read more

Arresting Counties

Arrestee Info

The data provided for each arrestee:

Full Name: The arrestees first and last name.

Address: The arrestees full residential address.

Age: The arrestees age.

Arrest Date: The date the arrestee was booked. more

Arresting County: The arresting county. more

Charge(s): The arrestees charge or charges. more

Sex: The arrestees gender. more

Race: The arrestees ethnicity. more

ZIP-AGI: The arrestees ZIP code adjusted gross income. more

Arrest Lists & Maps

arrests added to our system in the past 3 days

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

DUI arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

Assault/Battery arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

 NVDL/DWLS arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

Drug arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

arrests added to our system in the past 3 days

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

DUI arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

Assault/Battery arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

 NVDL/DWLS arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

Drug arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

arrests added to our system in the past 3 days

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

DUI arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

Assault/Battery arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

 NVDL/DWLS arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2

Drug arrests added to our system in the past month

Date County First Last Address Age ZIP-AGI Charge 1 Charge 2