Legal Grab Marketing Blog

In a service industry such as criminal defense, all firms offer a service which is at first indistinguishable to the consumer. There is one critical aspect to getting the client to call and ultimately hire you: customer service. If firm A and firm B offer the same exact service it will almost always boil down to customer service. Customer service when marketing to clients first begins with making the client feel like an individual. Customer service is not only how you treat them when they are a client, but also when they are not.

So how do you set yourself apart from the other guy when you are both in the same mailbox? Personalize, personalize and personalize. This is extremely important when mail marketing. If a potential client receives 15 flyers with address labels slapped on, but receives two envelopes with their information printed on them, which one do you think they will most likely open? They will open the letters.

Personalization will set you apart from the rest of the firms that are in the same mailbox. You must begin to sell yourself to the potential client before they even know who you are. Send them printed envelopes with printed letters. Personalize the letter by inserting their name in the letter, their charge and more. You do not need to manually type any of this information. Using Microsoft Word will allow you to insert any field in any position within the letter. You may be surprised at how much more effective personalized letters can be.